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JAKE RENIR3NI GTM • Executive Coaching
GTM Field Notes & Writing Archive

Essays on Revenue Growth &
Executive Inner Sovereignty

Every Monday I distill one real coaching moment or revenue architecture challenge into a five-minute read on the inner and outer work that closes the gap.

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Retiring 'Fractional': Why High-Growth Startups Need an Operating Partner
GTM Strategy6 min read

Retiring 'Fractional': Why High-Growth Startups Need an Operating Partner

Why the fractional executive craze often leaves founders with disjointed advice, and how embedded operating partnership creates true pipeline accountability.

Sep 2026Read Essay
The Luxury of Being an Operating Partner: I Don't Have to Play Politics
Executive Leadership4 min read

The Luxury of Being an Operating Partner: I Don't Have to Play Politics

When you don't have to protect corporate territory or manage executive tenure, you can tell CEOs the radical truth about their revenue bottlenecks.

Aug 2026Read Essay
Why Your Sales Reps Are Missing Quota (And It's Not Their Sales Ability)
Sales Architecture5 min read

Why Your Sales Reps Are Missing Quota (And It's Not Their Sales Ability)

Examining the 3 structural pipeline flaws in early B2B sales pipelines before assuming your account executives need basic selling skills training.

Jul 2026Read Essay
The 4 Hidden Traps in Early B2B Sales Compensation Plans
Compensation5 min read

The 4 Hidden Traps in Early B2B Sales Compensation Plans

How poorly structured commission caps, spiffs, and quota thresholds actively incentivize rep behavior that harms company gross margins and NRR.

Jun 2026Read Essay
Inner Clarity Drives Outer Scale: The Psychology of High-Growth Leadership
Mindset4 min read

Inner Clarity Drives Outer Scale: The Psychology of High-Growth Leadership

Why anxiety in the CEO's office ripples into customer churn and team turnover—and how calm, sovereign leadership is the ultimate growth hack.

May 2026Read Essay
ICP Precision: How Saying 'No' to 60% of Prospects Doubles Sales Velocity
GTM Strategy5 min read

ICP Precision: How Saying 'No' to 60% of Prospects Doubles Sales Velocity

The counter-intuitive mathematics of narrowing your addressable market to unlock exponential conversion speed.

Apr 2026Read Essay